The challenge.
BMW Jorssen wanted to explore presenting the new 3 Series as a configurable 3D car through augmented reality.
The key decision.
I focused the proof of concept on viewing and configuring the vehicle in AR, developing the concept and interface with guidance for Unity development on iOS.
The rejected option & why.
A specific rejected alternative is not documented for this proof of concept.
The outcome.
The project produced an AR proof of concept and UI design for exploring the BMW 3 Series as a configurable 3D vehicle.
The final verdict.
This was an exploration of an AR configuration experience for BMW Jorssen, supported by concept development, interface design and Unity iOS development guidance.
