Services
Senior product judgment for teams building with AI.
I help SaaS startups and scaleups decide what to ship when AI generates the screens and the code. Every engagement starts with a free sparring session.
Free Sparring Session
One hour with a senior product design lead on your product. Bring a flow, a screen or a workflow question. You leave with concrete advice on what to change and why.
- Who it’s for
- SaaS teams where UX decisions end up with AI tools or developers by default, and teams setting up an AI design-to-dev workflow who want a second opinion.
- What you get
- Advice on flows, patterns and interaction decisions in your product
- A view on your design-to-dev workflow and where AI helps or hurts
- Three written takeaways by email after the session
- A clear next step, if there is one
- Format
- 60 minutes · free · one session per company · remote or in Ghent
Send one flow, screen recording or workflow question before the call.
Design-to-Dev Setup
I set up the foundation your team needs to ship consistent UX without me: design system, UX patterns and an AI design-to-dev workflow. Then I hand it over.
- Who it’s for
- Teams with developers and AI tools in place but no senior designer, who want to ship good UX on their own.
- What you get
- Two-tier token architecture (brand → semantic) and a component library with state logic
- UX patterns and flow rules for recurring problems: forms, tables, navigation, empty and error states, among others
- A Figma → Figma MCP → Claude Code pipeline (or any other) connected to your codebase
- Product analytics wired in, so you can see how each release performs
- Handover: documentation, a team walkthrough and one check-in 4 weeks later
NxtPeople and its sub-brand GoTemp run on the same system, each with its own token set.
- Format
- Estimated budget on an agreed scope · typically 6 weeks to 12 months, depending on scope and maturity · ends with handover
Embedded Product Design Lead
I join your team and own the UX of your product or module. I make the flow and pattern decisions, direct the AI output and keep the system evolving as the product grows.
- Who it’s for
- Teams building a product that keeps changing, where UX decisions would otherwise end up with developers or AI tools.
- What you get
- Ownership of flows, patterns and interaction decisions
- Senior review of AI-generated design and code, before it ships
- A design system that grows with the product instead of drifting
- Alignment between product, design and engineering
- Guest experts from my network when needed, such as branding, sales strategy or marketing
- Format
- Monthly budget · on-site in Belgium or remote · subject to availability
Setup or embedded?
Compare the two services if you don't know which one's good for you.
| Design-to-Dev Setup | Embedded Lead | |
|---|---|---|
| Goal | Your team ships good UX without me | I own your UX |
| After the engagement | Your team owns the system | I keep evolving it with you |
| Duration | Fixed scope, 6 weeks to 12 months, depending on scope and maturity | Ongoing |
| Budget | Estimated on agreed scope | Monthly |
| Best when | You need a foundation fast | Your product keeps changing |
Many teams start with a setup and continue with me embedded. Both start with a free sparring session.
Still not sure? Contact meHow engagements work
It's not always clear where a product needs senior design, or how much. That's why I start small and scope only what you need. With 20+ years in SaaS products, I understand your context fast, and every hour stays visible.
- -- 01
Sparring
One free hour on your product. No commitment.
- -- 02
Scope and budget
If there’s a fit, I propose a scope and estimate a budget for it. You decide whether to go ahead.
- -- 03
Setup or embedded
I propose a scope. You get a budget estimate before I start.
- -- 04
Transparent tracking
My hours are visible at any time, with a budget status every month. No overruns without your approval.
Faq
Expertise
Why not hire a designer on the team?
Sometimes you should. If there’s enough design work to fill a full-time role, an in-house designer makes sense. But a hire adds a fixed cost, takes months to get right, and only pays off once you know what the role needs to cover. If you’re not sure yet, start with an outside expert: I bring senior judgment, set up the foundations, and help you decide whether a hire is the right next step. Often the answer is yes. Sometimes it isn’t.
Are you a designer or a product manager?
Both, by design. As a fractional product design lead, I bring 20+ years of UX and product design experience combined with business and technical fluency. I work at the point where product strategy, design and development meet, because that’s where AI-era products succeed or fall apart.
Which tools do you work with?
I’m tool-agnostic: I pick whatever fits your team and keeps the workflow efficient. I do have a preferred stack. Figma holds the design tokens and system. Figma MCP, Claude Code and Codex are my AI agents. Linear or ClickUp handle project management, and GitHub the code. On the frontend I usually work with Vue or React, often with shadcn/ui components, on a Laravel/PHP or Node backend. If your team already uses something else, I adapt to it rather than the other way around.
Do you work with an existing brand?
Yes. I’m not a dedicated brand designer, but I have solid experience in branding and visual identity. I translate your brand into a consistent, scalable UI and design system. If your brand is holding your product back, I’ll tell you and advise on how to evolve it. For larger branding work, I team up with specialists from my network. See some of my branding work on the Work page.
What do you bring from other projects?
Patterns that already work. I work across several SaaS products at once, from HR platforms to AI-powered document processing. I see which design system structures scale, which AI workflows hold up in production and which ones break. I apply what I learn on one project to the next, so you get that experience without paying for the trial and error.
Working together
Can I reach out if I’m not sure what I need yet?
Absolutely. Most teams I work with start with a feeling, not a brief: shipping feels slow, the product feels inconsistent or AI output isn’t what they hoped. Figuring out what you actually need is part of my job. That’s exactly what the free sparring session is for.
Do you take on smaller projects?
Yes. A focused scope works well: one flow, one UX problem or one part of your design-to-dev workflow. I set it up so your team can keep working efficiently on its own.
How long does an engagement take?
A sparring session takes one hour. A focused scope takes one to a few weeks. A Design-to-Dev Setup takes 6 weeks to 12 months, depending on scope and maturity, including one real feature shipped on the new system. After that, many clients keep working with me as their Embedded Product Design Lead, on a monthly budget.
Won’t our team be able to set this up themselves soon?
Probably, and I help you get there. Setting up the tooling is the easy part. The ongoing challenge is deciding what’s good, what scales and what to reject when agents produce more than your team can review. That’s where I stay involved.
What does working with you look like after setup?
An ongoing partnership. I take ownership of product experience quality and the design system, and I work with your founder and tech lead on product decisions. I’m not a design agency on standby. Think of me as your fractional product design lead, embedded in your team.
Do you work alone? What if we need more expertise?
Yes, I do every engagement myself, and you have one point of contact. When your project needs expertise beyond mine, such as development, AI engineering, branding or research, I bring in a senior specialist from my network. I stay accountable for the result, so you never manage a team of freelancers yourself.
How do you price your work?
The sparring session is free. After that, we agree on a scope and I estimate a budget for it. I work on an hourly basis and track my hours transparently against that budget: you can see my timesheets at any time, and every month you get a budget status overview. If I expect to need more than agreed, I'll tell you early, and I won't go over budget without your approval. You stay in control of what you spend, without paying for padding built into a fixed price.
Are you open to payment in shares or equity?
Yes. I’m open to flexible payment arrangements, including shares or equity, and already work this way on other projects. It depends on the project and the fit. Contact me for more information.