Design the delegation, not the screen.
Agentic SaaS turns product design into the design of trust.
5 min read
Insights
Ideas, observations
and things worth sharing.
Exploring the intersection of design, technology, AI and business.
- Thoughts: Short takes on how design and technology are changing, and what that means for the products teams build.
- Reading: Articles by others that are worth your time, with a short note on why each one matters.
- Articles: In-depth pieces based on real product work, covering the decisions, the trade-offs and what I learned.
- News: Current developments in design, AI and tech, with my view on what they mean in practice.
16 insights
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Is AI making designers obsolete?
Why a human designer still has a place at the table
4 min read
Designing Intelligence in HR
How I designed AI-powered matching, forecasting, and analytics into NxtPeople's ATS platform — and where I chose not to.
13 min read
A Lovable way to Build design into code.
How AI builders like Lovable close the gap between design and code, and why design judgment matters more than ever.
4 min read
Bringing AI into SaaS - A Case Study
Designing for an automated workflow
14 min read
How to Do User Research for SaaS Without Slowing Down Your Team.
A lean, sprint-friendly approach to user research that keeps small SaaS teams shipping fast and building what users actually need.
5 min read
There is no such thing as simplicity.
Why good SaaS products don’t remove complexity: they organize it. Four principles for making complex software feel simple to use.
5 min read
The end of UX.
Is UX/UI Design as we know it a dying field?
13 min read
Never busy again, or how to cope with a stressful life.
What Tony Crabbe's Never Again Too Busy taught me about email overload, priorities and finding a point of rest.
6 min read
VR for my company: should I bother?
When VR adds real value, when it doesn't, and what it costs, from a designer who builds it.
10 min read
The complete login and signup checklist for SaaS applications
How to balance security and friction at every step, from the first field to the welcome page.
11 min read
Designing Organizations Into the Future
A five-step framework for turning design thinking into organizational change.
20 min read
Public services need a better customer experience (part II): Including citizens.
Why governments should design from the outside in, and what Denmark, Jaipur and Flanders show about including citizens.
9 min read
UX for AR/VR
Designing interfaces for a world without screens
5 min read
Is the Metaverse really the next user experience?
Hype or next interface? A pragmatic look at where immersive experiences actually add value for users.
11 min read
Public services need a better customer experience (part I): 5 pain points.
Why government and public-sector services keep failing the people they're meant to serve — and how design thinking can close the gap.
10 min read
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