# Positioning coaching trips through sailing

A website for coaching trips through sailing. Through several workshops with business coach Benoit Strauven, I helped clarify the proposition and bring the offer to market.

[View Website](https://the-leaders-ship.com/)

**Product Type:** Website  
**Industry:** Business coaching  
**Timeframe:** 2024  
**Role:** Positioning workshops & website

**Scope:** Client workshops, Proposition development, Market positioning, Website

![The Leaders Ship website displayed on a laptop and tablet, featuring coaching trips at sea.](https://www.superflow.design/_astro/theleadership1.ChLtQrRG.webp)

## The challenge.

Benoit Strauven already worked as a business coach and had his own website at benoitstrauven.com. He wanted to position his offer of coaching trips through sailing more clearly in the market.

## The key decision.

Work together through several workshops to clarify the proposition and its positioning before presenting the offer through The Leaders Ship website.

## The rejected option & why.

Specific alternatives and tradeoffs will be added as the case is developed further.

## The outcome.

A website for The Leaders Ship, supported by collaborative workshops on the proposition and market positioning.

## The final verdict.

The project connected proposition development with a website for the coaching trips. Further case details will follow.

## Facing the same challenges?

Every case here came down to one decision that was hard to undo. Book a free sparring session: I’ll look at your product and tell you which decision matters most right now.

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## Facing something similar? Book a free sparring session.

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