# Clearer navigation for Belgian football fans and members

I helped the Royal Belgian Football Association (KBVB) improve navigation and information architecture across its apps, design the UI and collaborate with its development team on implementation.

**Product Type:** Football information & supporter apps  
**Industry:** Sports & membership services  
**Timeframe:** 2016–2017  
**Role:** Product management, information architecture & UX/UI design

**Scope:** Stakeholder requirements meetings, Product management & planning, Lightweight functional analysis, Wireframing & prototyping, User & usability testing, UX/UI design & development handoff

![Three phones showing red-and-white Belgian football app screens for match results, club information and fixtures against a pale pink background.](https://www.superflow.design/_astro/kbvb1.BfJwVXon.webp)

## The challenge.

Fans and members needed clear access to information across Belgian clubs. Multiple apps and platforms required navigation that could guide different users to the right content.

## The key decision.

I worked with the business team to translate requirements into information architecture, prototypes and UI designs, aligning with the desktop development framework and mobile use on iPhone and Android.

## The rejected option & why.

Treating UI design separately from implementation constraints would not support consistent delivery. The work kept business requirements, navigation and the development framework aligned.

## The outcome.

The engagement supported the RBFA information app and the temporary 1895 Fan App, which connected supporters during the 2014 World Cup in Brazil, alongside desktop interfaces.

## Supporting images

![1895 Belgian Fan Club registration form over a background photograph of football supporters.](https://www.superflow.design/_astro/kbvb2.BWNUXFLi.webp)

![KBVB and 1895 design board comparing registration and member-management wireframes with final red-and-white interfaces.](https://www.superflow.design/_astro/kbvb4.CXJcvlYX.webp)

![1895 Belgian Fan Club member profile interface displayed on a desktop monitor, with red navigation and personal information panels.](https://www.superflow.design/_astro/kbvb3.CRnBXDtn.webp)

## The final verdict.

Close collaboration with business and development teams connected requirements to usable interfaces. Prototyping, testing and design handoff supported implementation across desktop and mobile.

## Facing the same challenges?

Every case here came down to one decision that was hard to undo. Book a free sparring session: I’ll look at your product and tell you which decision matters most right now.

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## Facing something similar? Book a free sparring session.

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