# Exploring the BMW 3 Series through augmented reality

For the launch of the new BMW 3 Series, I developed an augmented reality proof of concept for BMW Jorssen. The idea was to present the car in 3D and let users configure it themselves. I developed the concept and designed the UI.

**Product Type:** Mobile AR car configurator proof of concept  
**Industry:** Automotive  
**Timeframe:** 2019  
**Role:** Concept development, UI design & Unity iOS development guidance

**Scope:** Proof of concept, UI design, Unity iOS development guidance

[Watch the project video](https://www.superflow.design/_astro/bmw-main.T-eQM4Nq.mp4)

![Demonstration of the BMW 3 Series augmented reality configurator proof of concept.](https://www.superflow.design/_astro/bmw-poster.CI47GbQC.webp)

## The challenge.

BMW Jorssen wanted to explore presenting the new 3 Series as a configurable 3D car through augmented reality.

## The key decision.

I focused the proof of concept on viewing and configuring the vehicle in AR, developing the concept and interface with guidance for Unity development on iOS.

## The rejected option & why.

A specific rejected alternative is not documented for this proof of concept.

## The outcome.

The project produced an AR proof of concept and UI design for exploring the BMW 3 Series as a configurable 3D vehicle.

## Supporting images

![BMW AR interface screens showing a 3D vehicle, an information panel, rotation controls and photo sharing.](https://www.superflow.design/_astro/bmw2.P5Re1Kk3.webp)

## The final verdict.

This was an exploration of an AR configuration experience for BMW Jorssen, supported by concept development, interface design and Unity iOS development guidance.

## Facing the same challenges?

Every case here came down to one decision that was hard to undo. Book a free sparring session: I’ll look at your product and tell you which decision matters most right now.

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## Facing something similar? Book a free sparring session.

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