# Ideas, observations and things worth sharing.

Exploring the intersection of design, technology, AI and business. Some thoughts are mine. Others are ideas worth passing along.

- [Design the delegation, not the screen.](https://www.superflow.design/insights/design-the-delegation-not-the-screen.md)  (2026-09-13): Agentic SaaS turns product design into the design of trust.
- [Is AI making designers obsolete?](https://www.superflow.design/insights/is-ai-making-designers-obsolete.md)  (2026-09-02): Why a human designer still has a place at the table
- [Designing Intelligence in HR](https://www.superflow.design/insights/designing-intelligence-in-hr.md)  (2026-05-24): How I designed AI-powered matching, forecasting, and analytics into NxtPeople's ATS platform — and where I chose not to.
- [A Lovable way to Build design into code.](https://www.superflow.design/insights/a-lovable-way-to-build-design-into-code.md)  (2026-04-28): How AI builders like Lovable close the gap between design and code, and why design judgment matters more than ever.
- [Bringing AI into SaaS - A Case Study](https://www.superflow.design/insights/bringing-ai-into-saas.md)  (2025-12-09): Designing for an automated workflow
- [How to Do User Research for SaaS Without Slowing Down Your Team.](https://www.superflow.design/insights/how-to-do-user-research-for-saas-without-slowing-down-your-team.md)  (2023-01-03): A lean, sprint-friendly approach to user research that keeps small SaaS teams shipping fast and building what users actually need.
- [There is no such thing as simplicity.](https://www.superflow.design/insights/there-is-no-such-thing-as-simplicity.md)  (2022-12-01): Why good SaaS products don’t remove complexity: they organize it. Four principles for making complex software feel simple to use.
- [The end of UX.](https://www.superflow.design/insights/the-endof-ux.md)  (2022-11-19): Is UX/UI Design as we know it a dying field?
- [Never busy again, or how to cope with a stressful life.](https://www.superflow.design/insights/never-busy-again-or-how-to-cope-with-a-stressful-life.md)  (2022-10-12): What Tony Crabbe's Never Again Too Busy taught me about email overload, priorities and finding a point of rest.
- [VR for my company: should I bother?](https://www.superflow.design/insights/vr-for-my-company-should-i-bother.md)  (2022-09-15): When VR adds real value, when it doesn't, and what it costs, from a designer who builds it.
- [The complete login and signup checklist for SaaS applications](https://www.superflow.design/insights/the-complete-login-and-signup-checklist-for-saas-applications.md)  (2022-06-08): How to balance security and friction at every step, from the first field to the welcome page.
- [Designing Organizations Into the Future](https://www.superflow.design/insights/designing-organizations.md)  (2021-04-16): A five-step framework for turning design thinking into organizational change.
- [Public services need a better customer experience (part II): Including citizens.](https://www.superflow.design/insights/public-services-need-a-better-customer-experience-part-ii-including-citizens.md)  (2021-03-24): Why governments should design from the outside in, and what Denmark, Jaipur and Flanders show about including citizens.
- [UX for AR/VR](https://www.superflow.design/insights/ux-for-arvr.md)  (2021-03-20): Designing interfaces for a world without screens
- [Is the Metaverse really the next user experience?](https://www.superflow.design/insights/is-the-metaverse-really-the-next-user-experience.md)  (2021-02-12): Hype or next interface? A pragmatic look at where immersive experiences actually add value for users.
- [Public services need a better customer experience (part I): 5 pain points.](https://www.superflow.design/insights/public-services-need-a-better-customer-experience-part-i-5-pain-points.md)  (2021-01-09): Why government and public-sector services keep failing the people they're meant to serve — and how design thinking can close the gap.

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