# I make AI-generated product design worth shipping.

Superflow is the independent product design practice of Bart Van Hecke, a fractional product design lead with 20+ years of experience, based in Ghent, Belgium. I help SaaS startups and scaleups decide which AI-generated design and code is good enough to ship, and I manage the design systems that keep it consistent.

## Bart Van Hecke

Founder · Fractional Product Design Lead

[TODO: short personal line]

- Fractional Product Design Lead for (multi-product) SaaS
- Shaped customer experience strategy at TenX
- Led an 18-person creative team at RMDY & Continuous
- Launched a VR Product at Abilitee

## Working with Superflow

- **How it runs:** [TODO: how engagements run, in Bart's words] Every engagement starts with a free sparring session. If there's a fit, I propose a scope and estimate a budget for it.
- **Location:** Waregem, Belgium; working remotely across Europe. [TODO: confirm]
- **Languages:** English, Dutch

## Tell me what you're building.

[Book a free sparring session](https://www.superflow.design/contact)